SEO by the SEA

During class that took place on April 30, we had a guest speaker by the name of Bill come in and talk to us about SEO (Search Engine Optimization). Bill started a web site that goes by the title of SEO by the SEA. He named it that while working for another marketing company that was headquarted by the Chesapeake Bay. He said that the bay had reminded of the Sea, and it had a better ring to it. Although Search Engine Optimization can be interpreted in many different ways by people that deal with online advertising and marketing techniques, what i got from the presentation was that it helps either small or large companies websites show up higher than other relevant sites on different searh engines. So basically, Bill is employed to help alter or work on and utilize important parts of different companies websites that will help their web page score higher, which will have an end result of the page showing up much higher when searched for. What this does for companies is help them get more viewers of their sites. It seems to be a very strong advertising and marketing tool in this day and age of the net.
I guess because it is a term that can be interpreted in a variety of ways, than it is hard to put a final definition on it, but all in all I thought it was an interesting presentation, especially because the speaker had such little time to prepare. In case you would like to check out his website, here it is, SEO by the SEA!